Nearly a million businesses in the UK and around the world can now set up a single online store to sell products, with no fee, on Facebook and Instagram.
The stores will appear on business pages, Instagram profiles and
through targeted ads.
The company has already used a no-fees approach in its Facebook
Marketplace for personal classifieds. Its bigger than usual just because we
want to make sure were moving quickly to get these tools in the hands of as
many businesses wherever they are, big or small, to help them survive during
this time, Facebooks Layla Amjadi said.
And product manager George Lee said it had been in the pipeline
for at least half a year. The shopping feature will also eventually appear on
WhatsApp and the companys other messaging apps and integrate with live streams.
Once a buyer decides they want to spend money, they will usually be directed to
the companys website to complete the transaction.
And if problems arise or a buyer wants to ask questions, they
can do so through Facebook Messenger, WhatsApp, or Instagram Direct messages,
some of which are already used by companies for that purpose.